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  What is the Return of investment on Digital marketing ? Return on investment simply compares the profit that resulted from digital marketing strategies to how much the campaign cost to create and deploy. Ideally, you want as high an ROI as possible. The return on investment calculation, however, won’t mean much if you don’t have any objectives or goals, have inaccurate numbers and data in your calculations, measure the wrong key performance indicators (KPIs) , or are uncertain what you’re measuring. If you are thinking about expanding the business then you are travelling in a right path in planning to invest in digital marketing but partnering with the right digital marketing professionals. Before calculating a campaign’s ROI , consider the following: 1. UNDERSTAND YOUR OBJECTIVES You want to prove to management that your digital marketing strategies successfully bring in revenue for the organization. Marketers are drawn to the appeal of proving the ROI of their work...